Lifemark Securities Corp (“Lifemark Securities”) (CRD#16204) has numerous complaints filed by FINRA (Financial Industry Regulatory Authority), state regulatory organizations, and investors who have suffered significant losses. If you invested with Lifemark Securities and lost money due to unsuitable recommendations, misrepresentation, or broker negligence, you may be able to recover your losses through FINRA arbitration.
At the Law Offices of Robert Wayne Pearce, we have thoroughly investigated Lifemark Securities, its regulatory violations, and customer complaints. We have also successfully represented investors with claims of fraud, negligence, and breach of fiduciary duty against this organization and its financial advisors. The firm’s pattern of regulatory violations and investor losses provides strong grounds for pursuing claims because these documented problems demonstrate systemic failures in supervision and due diligence.
Don’t wait to take action. FINRA arbitration claims have strict time limits, and delaying could mean losing your right to recover your investment losses. Even if you signed an arbitration agreement when you opened your account, you still have legal options to pursue your case and hold Lifemark Securities accountable for any misconduct.
Can I Sue Lifemark Securities?
Yes, you can sue Lifemark Securities if you’ve lost money due to misconduct by the firm and/or its employees, but most investors will pursue their claims through FINRA arbitration rather than court. This is because the reality is that most investors signed agreements that waived their right to sue in court and instead required disputes to be resolved through a FINRA arbitration proceeding.
Attorney Robert Wayne Pearce not only understands how you can sue Lifemark Securities in arbitration but also how to win that arbitration.
How to Sue Lifemark Securities for Investment Losses
Pursuing claims against Lifemark Securities begins with understanding that FINRA arbitration is the primary forum for resolving investment disputes because most brokerage agreements require it. This process allows you to present your case before a panel of arbitrators who specialize in securities matters, rather than navigating the traditional court system.
What Can I Do If I Lost Money at Lifemark Securities?
If you lost money at Lifemark Securities, you can file a claim through FINRA arbitration to recover your losses because the firm’s documented regulatory violations create a foundation for investor claims. The SEC settlement in July 2024 for violating Regulation Best Interest shows that Lifemark failed to exercise reasonable diligence when recommending L Bonds between July 2020 and January 2022. This failure to conduct proper due diligence directly harmed investors who purchased these high-risk securities based on unsuitable recommendations.
The firm’s multiple arbitration losses in 2025 (totaling $223,000 in awards within weeks) and its $85,000 SEC penalty demonstrate a pattern of misconduct that affected real investors. Additionally, the New Jersey Bureau of Securities’ findings that Lifemark failed to report customer complaints as required under a Heightened Supervision Agreement reveals systemic supervisory failures. These documented problems mean that if you experienced similar issues—such as being sold GWG L Bonds or other unsuitable investments without proper disclosure—you have grounds to pursue a claim.
Even if you signed an arbitration agreement when opening your account, this doesn’t prevent you from seeking compensation. FINRA arbitration is specifically designed to handle these disputes efficiently, and experienced attorneys know how to build compelling cases using the firm’s regulatory history as evidence of broader problems that may have affected your investments.
Who Can Help Me Sue Lifemark Securities?
The Law Offices of Robert Wayne Pearce specializes in representing investors in FINRA arbitration cases against firms like Lifemark Securities because we understand both the regulatory framework and the specific violations that harm investors. Our firm has handled numerous cases involving unsuitable investment recommendations, failure to supervise, and breach of fiduciary duty—precisely the types of misconduct documented in Lifemark’s regulatory record. We know how to connect the firm’s systemic problems to your individual losses and build a case that maximizes your chances of recovery.
What is Lifemark Securities?
Lifemark Securities (CRD#16204) is a registered broker-dealer. It operates as a full-service independent broker-dealer, providing a range of financial products and services to individual investors and financial advisors.
As a registered broker-dealer, Lifemark Securities is subject to regulations and oversight by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). It is required to comply with industry standards and regulations to ensure the protection of its clients’ interests.
A failure to comply with industry standards by either its brokers or the firm itself can result in disciplinary actions, fines, or other penalties imposed by regulatory authorities.
Lifemark Securities In Trouble – Latest News
Yes, Lifemark Securities Corp is experiencing significant problems and regulatory troubles that have continued into 2024 and 2025. In June 2025, the firm lost two FINRA arbitration cases within weeks, totaling $223,000 in awards to investors who purchased GWG L bonds through the firm. New York broker-dealer LifeMark Securities loses second GWG bond arbitration fight in weeks.
The firm’s troubles stem primarily from its sale of high-risk GWG L bonds, which were backed by life insurance policies. In July 2024, the SEC reached a settlement with Lifemark Securities for violating Regulation Best Interest by recommending L Bonds without exercising reasonable diligence between July 2020 and January 2022. SEC.gov | SEC Charges Broker-Dealer and Investment Adviser and Registered Representative with Violating Regulation Best Interest. The firm agreed to pay an $85,000 civil penalty plus disgorgement.
The firm’s CEO acknowledged in June 2025 that Lifemark “no longer sells complex or alternative products and focuses on mutual funds, annuities, and advisory” following these issues, suggesting the firm recognizes the severity of its past problems with complex investment products.
Why Does Lifemark Securities Have So Many Bad Reviews and Customer Complaints?
Independent broker-dealers like Lifemark Securities often face significant supervisory challenges because their business model prioritizes growth and cost savings over investor protection. These firms operate like franchises, opening many offices nationwide to generate steady monthly revenues without the expenses of maintaining full-service branch offices with on-site managers and compliance staff. This structure creates gaps in oversight that can lead to investor harm.
The registered representatives at these firms work as separately incorporated businesses rather than as employees. This means they control their own operations and costs to maximize profits, which often results in investor protections becoming a lower priority. Without direct employment relationships, the broker-dealer has less control over day-to-day activities.
Supervision at independent broker-dealers typically relies on other independent contractors running Offices of Supervisory Jurisdiction (OSJs) from remote locations. These OSJ supervisors aren’t full-time employees dedicated solely to oversight—they often run their own brokerage, insurance, and other businesses simultaneously. Because they’re managing multiple responsibilities from geographically distant offices, they cannot effectively monitor the daily operations of registered representatives.
This weak supervisory structure means there’s typically no immediate review of critical activities like new account openings, securities transactions, business records, or client correspondence. Without on-site oversight, problems like forged signatures, inaccurate client information, or unsuitable investment recommendations can go undetected. Many offices receive only one compliance audit per year, leaving long periods where misconduct can occur unchecked.
The North American Securities Administrators Association (NASAA) has documented more instances of sales abuse and investor losses at these independent firms compared to traditional brokerage firms with full-service branches and on-site compliance personnel. This pattern of lax supervision directly contributes to the regulatory problems and customer complaints that firms like Lifemark Securities accumulate.
Examples of Regulatory Problems and Complaints for Lifemark Securities
Lifemark Securities’ rapid growth has not been without consequences. There has been approximately 1 state and self-regulatory body disclosure events; that is, final and formal proceedings initiated by a regulatory authority (e.g., a state or federal securities agency like the U.S. Securities and Exchange Commission (SEC) or self-regulatory body like the Financial Industry Regulatory Authority (FINRA) and the North American Securities Administrators Association (NASAA) for a violation(s) of investment-related rules or regulations. In addition, there have been customer complaints filed against Lifemark Securities for misconduct by its securities sales and investment advisory representatives that are not reported by the firm on its Central Depository Record.
We have reported and written about these regulatory problems and customer complaints for many years. Lifemark Securities is a repeat offender: there are more than 1 FINRA-reported proceedings citing the firm with one form of supervisory lapses or another.
A Brief Overview of Some of the Complaints and Regulatory Problems Lifemark Securities Has Faced Over the Years
Lifemark Securities has been repeatedly censured, warned, and fined for its own misconduct and failure to supervise its army of financial advisors. A notable supervisory failure is below:
New Jersey Bureau of Securities Fines Lifemark Securities for Failing to Report Customer Complaints Pursuant to Heightened Supervision Agreement
Brief Overview: According to the New Jersey Bureau of Securities, during the relevant time period, Lifemark Securities failed to report any customer complaint, civil or criminal action, arbitration, or investigation instituted against the named registered representative as required by the Heightened Supervision Agreement. According to the disclosure, the events occurred while the agent was at a prior employer, but were reported while an employee of Lifemark. As a result, Lifemark was fined $7,500.00.
The firm’s regulatory problems extend beyond the GWG bond issues. Individual brokers at Lifemark have also faced serious allegations. In July 2024, the SEC filed a lawsuit against Lifemark broker Garrett Moretz, alleging he fraudulently sold GWG L Bonds by misrepresenting them as “guaranteed” between September 2019 and August 2020. Iorio Altamirano SEC.gov Multiple customer arbitration claims have been filed against various Lifemark representatives seeking damages for unsuitable investment recommendations and misrepresentations.
How to File an Official Complaint Against Lifemark Securities or One of Its Brokers with FINRA
File an official complaint against Lifemark Securities or its brokers with FINRA by using FINRA’s Investor Complaint Center. Complaints often involve unsuitable investments, misrepresentation, or failure to supervise.
These cases can be extremely complex, and so having the support of a reputable attorney who is experienced in recovering investment losses for investors is key to your success. Many customers make the mistake of contacting Lifemark Securities without representation with an attorney about their complaints, and have their complaints denied.
Related Read: Can You Sue Your Brokerage Firm?
How The Law Offices of Robert Wayne Pearce, P.A. Can Help You Recover Losses at Lifemark Securities
The Law Offices of Robert Wayne Pearce guides investors through every step of the FINRA arbitration process because we understand that navigating securities disputes can be overwhelming. We begin by thoroughly investigating your case, gathering evidence of the firm’s misconduct, and building a compelling claim that connects Lifemark’s documented regulatory violations to your specific investment losses. Our team handles all procedural requirements, prepares your case for arbitration, and advocates aggressively on your behalf during hearings.
Attorney Pearce offers free consultations to evaluate your case and explain your legal options with no obligation. This initial review allows us to assess the strength of your claim and provide you with honest guidance about the potential for recovery. We work on a contingency basis in most cases, meaning you don’t pay attorney fees unless we successfully recover compensation for you.
Did Lifemark Securities Advisor Misconduct Cause You Investment Losses?
Did Lifemark Securities advisor misconduct cause you investment losses? Yes, advisor misconduct at Lifemark Securities has caused significant investment losses for many clients, particularly through the sale of unsuitable GWG L Bonds and other high-risk products without proper due diligence. The firm’s regulatory settlements and arbitration losses demonstrate a pattern of advisors making unsuitable recommendations that resulted in substantial financial harm to investors.
If you suffered losses at Lifemark Securities, it’s important to examine whether your investments were suitable for your financial situation, risk tolerance, and investment objectives. Common forms of misconduct include recommending complex alternative investments without adequate disclosure, misrepresenting product features or risks, churning accounts to generate commissions, or failing to conduct reasonable due diligence before making recommendations.
The SEC’s findings that Lifemark violated Regulation Best Interest by failing to exercise reasonable diligence when recommending L Bonds suggests that many investors may have been sold these securities without the firm properly evaluating whether they were in the client’s best interest. If you purchased GWG L Bonds, structured products, private placements, or other alternative investments through Lifemark and experienced losses, there may be grounds for a claim based on unsuitability, misrepresentation, or breach of fiduciary duty.
Consult With An Attorney Who Recovers Investment Losses Caused By Lifemark Securities Today
The investment loss attorneys at The Law Offices of Robert Wayne Pearce, P.A., have helped countless investors over the last 45 years recover the losses from their investment accounts that were caused by broker negligence or misconduct. The firm has extensive experience with Lifemark Securities cases, and Attorney Pearce is committed to seeing that those responsible for the losses you have suffered are held fully accountable. With over $175 million recovered for clients throughout his career, Attorney Pearce brings proven expertise to every case.
Give us a call at 800-732-2889. Let’s discuss your case and see what we can do to help you get the compensation you need and deserve.
