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CUNA Brokerage Services, Inc. (“CUNA Brokerage Services”) (CRD#13941) has many different complaints filed by FINRA (Financial Industry Regulatory Authority), state regulatory organizations, and investors such as yourself. At the Law Offices of Robert Wayne Pearce, we have investigated CUNA Brokerage Services, its regulatory and customer complaints, and have also represented investors with claims of fraud, negligence, and breach of fiduciary duty against this organization and its financial advisors.

If you believe you have a claim against CUNA Brokerage Services, you should strongly consider hiring an investment fraud lawyer. You should not wait until it’s too late to file a claim. The Law Offices of Robert Wayne Pearce, P.A., offers free consultations. Give us a call at 800-732-2889. Let’s discuss your case and see what we can do to help you get the compensation you need and deserve.

Can I Sue CUNA Brokerage Services?

If you’ve lost money caused by CUNA Brokerage Services and/or its employees’ misconduct then the answer is, YES, you can sue CUNA Brokerage Services, but the odds are you signed away your right to sue in court and agreed to resolve your dispute in a FINRA arbitration proceeding. Attorney Robert Wayne Pearce has over 40 years of personal experience in FINRA arbitration proceedings and knows very well how you can not only sue CUNA Brokerage Services in FINRA arbitration proceedings but WIN that arbitration. The easiest way to know if you have a viable case against CUNA Brokerage Services is to call Attorney Pearce at our office at 800-732-2889.

Investment Losses? We Can Help

Discuss your legal options with an attorney at The Law Offices of Robert Wayne Pearce, P.A.

Get A Free Consultation

or, give us a ring at (800) 732-2889.

Robert Pearce

What is CUNA Brokerage Services?

CUNA Brokerage Services (CRD#13941) is a registered broker-dealer. It operates as a full-service independent broker-dealer, providing a range of financial products and services to individual investors and financial advisors.

As a registered broker-dealer, CUNA Brokerage Services is subject to regulations and oversight by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). It is required to comply with industry standards and regulations to ensure the protection of its clients’ interests.

A failure to comply with industry standards by either its brokers or the firm itself can result in disciplinary actions, fines, or other penalties imposed by regulatory authorities.

CUNA Brokerage Services Has Many Different Regulatory Problems 

CUNA Brokerage Services’ rapid growth has not been without consequences. There have been approximately 4 state and self-regulatory body disclosure events; that is, final and formal proceedings initiated by a regulatory authority (e.g., a state or federal securities agency like the U.S. Securities and Exchange Commission (SEC) or self-regulatory body like the Financial Industry Regulatory Authority (FINRA) and the North American Securities Administrators Association (NASAA) for a violation(s) of investment-related rules or regulations. In addition, there have been a number customer complaints filed against CUNA Brokerage Services for misconduct by its securities sales and investment advisory representatives that are not reported by the firm on its Central Depository Record. 

We have reported and written about these regulatory problems and customer complaints over many years. CUNA Brokerage Services is a repeat offender: there are over 4 FINRA-reported proceedings citing the firm with one form of supervisory lapses or another.

A Brief Overview of Some of the Regulatory Problems CUNA Brokerage Services Has Faced Over the Years*

CUNA Brokerage Services has been repeatedly censured, warned, and fined for its own misconduct and failure to supervise its army of financial advisors.* A couple of notable FINRA-reported Sanctions for its Supervisory Failures are below:

State of Nevada Securities Division Fines CUNA Brokerage Services for Entering Orders without Consent

Brief Overview: The State of Nevada Securities Division fined CUNA Brokerage Services after it found that a control affiliate completed an application to purchase securities, after which changed the order ticket without complainant’s informed consent. It was also found that the firm failed to supervise its employee concerning advertising materials and actions regarding the customer complaint. The firm was assessed a civil penal ty of $35,000 and ordered to comply with the Nevada Uniform Securities Act.

NASD Censures and Fines CUNA Brokerage Services for Suitability and Supervisory Failures regarding Sale of Variable Annuity

Brief Overview: Without admitting or denying the allegations, CUNA Brokerage Services consented to the entry of FINRA findings that it failed to establish, maintain, and enforce adequate written supervisory procedures governing the sale of variable annuities; failed to demonstrate that it made reasonable efforts to obtain information concerning customers’ financial status, tax status, investment objectives, and other information necessary to making a determination of suitability and conducting related supervisory reviews, or information required to be obtained by the firm’s procedures; and recommended and engaged in a variable annuity contract purchase transaction in the account of a public customer without reasonable grounds for believing the recommendation and resultant transaction were suitable for the customer on the basis of the customer’s financial situation, investment objectives, and needs. The firm was censured and fined $100,000.00.


*Above are only some of the regulatory disciplinary actions filed against CUNA Brokerage Services by FINRA. NAASA and other state securities regulator investigations and enforcement actions account for another 2 BrokerCheck disclosures.

CUNA Brokerage Services Customer Complaints

There have been scores of customer complaints filed against CUNA Brokerage Services stockbrokers and investment advisors over the years. We have launched many investigations of current and former CUNA Brokerage Services advisors:

If you have lost money investing with any of these CUNA Brokerage Services advisors or others within this brokerage firm, it’s important that you reach out to an investment loss attorney quickly because the statutes of limitations can bar your claims. Call us at 800-732-2889.

Why Does CUNA Brokerage Services Have So Many Regulatory Problems And Customer Complaints?

Independent broker-dealers are notorious for their lax supervisory practices and procedures. The business model of these franchise type operations is to open many offices nationwide for steady growth of fixed monthly revenues without the costs attendant to a full-service branch office with on-site manager, compliance officer and operation personnel. The registered representatives of these independent broker-dealers generally operate as separately incorporated businesses. They are not employees of the broker-dealer and therefore not controlled in the same manner as full-service brokerage firm representatives. The registered representatives control their structure and costs to maximize profits and often leave the protection of investors’ rights and interests as their lowest priority.

The typical supervisory organization of independent broker-dealer operations is to have other independent contractors operate Offices of Supervisory Jurisdiction (OSJs) to monitor the registered representatives from geographically remote offices and then report to the main franchisor’s compliance office at national headquarters. The supervisors at the OSJs are not employees of the franchisor and often run their own brokerage, insurance and other businesses. They are not devoted full-time supervisors of the smaller branch offices. Consequently, OSJ managers cannot and do not supervise the day-to-day operations of the registered representatives of these Independent broker-dealers. 

Generally, there is no immediate review of new accounts opened, securities transactions, business records, cash or securities receipts and deliveries, correspondence and business activities unrelated to the securities brokerage operation at these independent brokerage firms. The lax supervision leaves investors who have transferred their accounts to the smaller independent broker-dealer vulnerable to sales of securities that have not been reviewed or authorized by anyone other than the sales representative earning a commission. There may be no one onsite to detect forgeries of clients’ signatures on documents, the placement of inaccurate information about a client’s investment objectives and financial condition to document the suitability of a particular investment recommendation. Oftentimes there is no daily review of sales literature and client correspondence to protect against misrepresentations and misleading statements being made to investors. In fact, it is not unusual for there to be only one compliance audit visit per year at many of these offices.

These Independent brokerage business operations are worrisome to the North American Securities Administrators Association (NASAA), which has documented more instances of sales abuse and consequently investor losses at these firms than the traditional brokerage firms with branch offices with on-site managers and compliance personnel.

Did CUNA Brokerage Services Advisor Misconduct Cause You Investment Losses?

When financial advisor misconduct has caused you to lose substantial value to your investment accounts, you have the right to seek reimbursement from the responsible parties. CUNA Brokerage Services is responsible like any employer for its financial advisors’ acts and omissions. In addition, it has an independent duty to supervise its stockbrokers and investment advisors. These cases can be extremely complex, and so having the support of a reputable attorney who is experienced in recovering investment losses for investors is key to your success. Many customers make the mistake of contacting CUNA Brokerage Services without representation with an attorney about their complaints and have their complaints denied.

Related Read: Can You Sue Your Brokerage Firm?

Investment Losses? We Can Help

Discuss your legal options with an attorney at The Law Offices of Robert Wayne Pearce, P.A.

Get A Free Consultation

or, give us a ring at (800) 732-2889.

Robert Pearce

Consult With An Attorney Who Recovers Investment Losses Caused By CUNA Brokerage Services Today!

The investment loss attorneys at The Law Offices of Robert Wayne Pearce, P.A., have helped countless investors over the last 40 years recover the losses from their investment accounts that were caused by broker negligence or misconduct. The firm has extensive experience with CUNA Brokerage Services cases, and Attorney Pearce is committed to seeing that those responsible for the losses you have suffered are held fully accountable.

Give us a call at 800-732-2889. Let’s discuss your case and see what we can do to help you get the compensation you need and deserve.

Author Photo

Robert Wayne Pearce

Robert Wayne Pearce of The Law Offices of Robert Wayne Pearce, P.A. has been a trial attorney for more than 40 years and has helped recover over $170 million dollars for his clients. During that time, he developed a well-respected and highly accomplished legal career representing investors and brokers in disputes with one another and the government and industry regulators. To speak with Attorney Pearce, call (800) 732-2889 or Contact Us online for a FREE INITIAL CONSULTATION with Attorney Pearce about your case.

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