Osaic Wealth Financial Advisor Jonna Keller Under Investigation For Real Estate and Variable Annuity Misrepresentation FINRA Complaint
Jonna Doris Keller (CRD# 1983864) is a registered broker and investment adviser with Osaic Wealth, Inc. in Sarasota, Florida. Our firm is investigating whether customers of Ms. Keller suffered losses due to alleged misrepresentation and unsuitable recommendations involving real estate investment trusts (REITs), other real estate securities, and variable annuities. Financial Advisor’s Career History According to a 2025 FINRA BrokerCheck report, Jonna Doris Keller has worked in the securities industry for more than two decades and is currently registered with one FINRA member firm and licensed in approximately 30 U.S. states and territories. Ms. Keller is presently registered as a General Securities Representative and investment adviser representative with Osaic Wealth, Inc. (CRD# 23131). She has been associated with Osaic Wealth since September 1, 2023, and works from a branch office located at 3340-A Bee Ridge Road, Sarasota, Florida 34239. Her prior registration and employment history includes: In addition to her brokerage and advisory roles, Ms. Keller has disclosed an outside business activity with First Security Investments of SWF, LLC, where she serves as a managing partner engaged in insurance sales out of the same Bee Ridge Road address in Sarasota, Florida. Jonna Doris Keller Fraud Allegations and Investor Complaints Explained FINRA BrokerCheck records show that Jonna Doris Keller has three customer dispute disclosures: two customer disputes that were settled and one that is pending as of 2025. These matters involve allegations of misrepresentation, negligence, inadequate supervision, and misleading communications regarding variable annuities and real estate securities, including REITs. 2014 Real Estate Securities Arbitration – Misrepresentation and Negligence (Settled) A recent customer dispute disclosure reports that a customer filed a FINRA arbitration against Ms. Keller and her former firm, Sigma Financial Corporation, relating to investments made in or around 2014: While settlements are not findings of wrongdoing, the size of the alleged damages, the nature of the allegations (misrepresentation, negligence, and inadequate supervision), and the fact that a payment was made to resolve the case are significant red flags that investors should understand when evaluating Ms. Keller’s record. 2006 Variable Annuity Misrepresentation Lawsuit – 6% vs. 4% Guarantee (Settled) An earlier customer dispute disclosure relates to a civil lawsuit filed in 2006 that alleged misrepresentation of a variable annuity product: Variable annuity cases often raise questions under FINRA’s suitability and annuity-specific rules, especially where guarantees, income riders, or minimum return features are described in ways that may not match the contract. 2025 Trustee Complaint Over REIT Purchase – Misrepresentation (Pending) A more recent disclosure shows a pending customer complaint received in May 2025: Because this matter is still pending, the allegations have not yet been proven or adjudicated. However, they continue the pattern of real-estate-related misrepresentation allegations previously raised in the 2014 arbitration. Summary of FINRA Disclosures for Jonna Doris Keller Based on the BrokerCheck report, Ms. Keller’s disclosure history can be summarized as: Investors who purchased real estate investment trusts, other illiquid real estate securities, or variable annuities through Ms. Keller should carefully review their accounts and contracts to determine whether similar misrepresentations or unsuitable recommendations occurred. Investors should keep in mind that some of these matters have been settled without admissions of wrongdoing, and the pending complaint involves allegations that have not been proven. Nevertheless, multiple disputes spanning variable annuities and real-estate securities over many years may indicate broader suitability and disclosure issues worthy of investigation. To obtain a copy of Jonna Doris Keller’s full FINRA BrokerCheck report, visit this link: visit this link. Robert Wayne Pearce Is Committed to Recovering Your Investment Losses Rule 2111 requires that a broker or associated person have a reasonable basis to believe a recommendation is suitable for the customer based on the customer’s investment profile—age, financial situation, risk tolerance, investment objectives, time horizon, liquidity needs, and experience. In cases involving illiquid real-estate securities or REITs, a suitability analysis focuses on whether: If Ms. Keller recommended REITs or other real-estate securities in 2014 to customers for whom those products were inappropriate—or if she failed to provide accurate and complete information about the risks and liquidity constraints—investors could argue that those recommendations violated FINRA Rule 2111’s reasonable-basis and customer-specific suitability obligations. FINRA Rule 2330 (Deferred Variable Annuities) The 2006 lawsuit alleging that Ms. Keller misrepresented a variable annuity as having a 6% guarantee instead of 4% implicates FINRA Rule 2330 (Members’ Responsibilities Regarding Deferred Variable Annuities) and related guidance on variable annuities. Rule 2330 establishes specific sales practice standards for recommended purchases and exchanges of deferred variable annuities. Among other things, brokers must: If an annuity was sold on the promise of a “6% guarantee” that did not match the actual 4% guarantee in the policy, that discrepancy can be viewed as a failure to provide full and fair disclosure, and as a violation of Rule 2330’s requirement to ensure customers understand the product’s actual guarantees, costs, and risks. FINRA Rule 2010 (Standards of Commercial Honor and Just and Equitable Principles of Trade) Beyond product-specific rules, the pattern of alleged misrepresentations in both real-estate-related investments and a variable annuity also raises issues under FINRA Rule 2010, which requires members and associated persons to observe high standards of commercial honor and just and equitable principles of trade in the conduct of their business. Rule 2010 is often described as a “catch-all” ethics rule that FINRA uses to sanction unethical conduct that may not fit neatly into a single, product-specific rule violation. Patterns of: can all be characterized as inconsistent with the high standards of honesty and fair dealing required by Rule 2010. In arbitration, investors and their counsel frequently cite Rule 2010 alongside suitability and annuity-specific rules to show that a broker’s conduct fell below industry ethical standards. For over 45 years, Robert Wayne Pearce has helped investors recover losses caused by broker fraud, negligence, and unsuitable recommendations. His firm, The Law Offices of Robert Wayne Pearce, P.A., represents clients nationwide on a no-recovery, no-fee basis. Call (800) 732-2889 or email pearce@rwpearce.com for a free case review with an experienced securities attorney.
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