Our firm is investigating United Planners’ Financial Services of America financial advisor and registered broker Aaron Pierce Sevigny (CRD# 4314368) of Bonita Springs, Florida for potential investment-related misconduct.
Financial Advisor’s Career History
Based on the BrokerCheck report, Aaron Pierce Sevigny’s securities-industry registration history includes:
- United Planners’ Financial Services of America A Limited Partner (CRD# 20804) — Registered Representative / Investment Adviser Representative: 08/2006–Present (registered with the firm since 08/21/2006 as an IA and 08/25/2006 as a broker); branch listed in Bonita Springs, FL.
- Financial Advisory Consultants, LLC (CRD# 122629) — Investment Adviser Representative: 06/2006–08/2006; branch listed in Naples, FL.
- Triad Advisors, Inc. (CRD# 25803) — Registered Representative: 08/2004–08/2006; branch listed in Naples, FL.
- MONY Securities Corporation (CRD# 4386) — Registered Representative: 10/2003–08/2004; branch listed in New York, NY.
BrokerCheck also reflects outside business activities, including Acadia Wealth Management, LLC (listed as President & CEO/DBA for marketing purposes) and other ventures.
Aaron Pierce Sevigny Fraud Allegations and Investor Complaints Explained
BrokerCheck reflects three disclosed customer disputes, each reported as settled, involving allegations tied to alternative investments.
Disclosure Summary (as listed in BrokerCheck)
- Customer Dispute (FINRA arbitration) — Settled
- Case/Docket: FINRA 21-01802
- Filing Date: 07/14/2021 | Complaint Received: 07/23/2021
- Product: Other — Alternative Investments
- Allegations: Unsuitability; common law fraud; breach of contract; breach of fiduciary duty; negligence; aiding and abetting fraud; alleged Florida Securities Act violations
- Alleged Damages: Listed as $0.00 (firm states unspecified amount may exceed $5,000)
- Outcome: Settled 01/25/2022 for $102,600.00; $0.00 individual contribution
- Customer Dispute (FINRA arbitration) — Settled
- Case/Docket: FINRA 21-01047
- Filing Date: 04/21/2021 | Complaint Received: 05/05/2021
- Product: Other — Alternative Investment
- Allegations: Breach of fiduciary duty; breach of contract; negligence; negligent supervision
- Alleged Damages: $499,999.00
- Outcome: Settled 09/07/2022 for $49,500.00; $0.00 individual contribution
- Customer Dispute (FINRA arbitration) — Settled
- Case/Docket: FINRA 21-00216
- Date Notice/Process Served: 01/28/2021
- Product: Other — Alternative Investments
- Allegations: Breach of fiduciary duty; failure to supervise; unsuitability
- Alleged Damages: Listed as $0.00 (claimant did not specify; firm states damages would not be less than $5,000)
- Outcome: Settled 10/13/2022 for $25,000.00; $25,000.00 individual contribution
To obtain a copy of Aaron Pierce Sevigny’s FINRA BrokerCheck report, visit this link.
Robert Wayne Pearce Is Committed to Recovering Your Investment Losses
FINRA Rule 2111 (Suitability) requires brokers and advisors to have a reasonable basis to believe a recommendation is suitable for a customer based on the customer’s investment profile, including risk tolerance, objectives, liquidity needs, time horizon, and overall financial situation. In disputes alleging unsuitability involving complex or illiquid products (including alternative investments), suitability analysis often focuses on whether the recommendation matched the investor’s stated goals and risk capacity, whether key risks were adequately disclosed, and whether the concentration level was appropriate under the customer’s profile as required by FINRA Rule 2111.
FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade) is a broad ethical standard requiring brokers and member firms to observe high standards of commercial honor and just and equitable principles of trade. In practice, Rule 2010 is often cited alongside more specific rules (like suitability and supervision) when the underlying allegations involve misrepresentation, omissions of material risks, or sales practices that appear inconsistent with fair dealing. In customer disputes alleging fraud-like conduct, breach of fiduciary duty, or deceptive sales practices, FINRA Rule 2010 can be implicated when the facts suggest the conduct fell below industry standards of honesty and fair practice.
FINRA Rule 3110 (Supervision) requires member firms to establish and maintain a supervisory system reasonably designed to achieve compliance with applicable securities laws and FINRA rules. When customer disputes include allegations such as negligent supervision or failure to supervise, that framing often points to whether the firm’s supervisory controls (e.g., approvals, exception reporting, concentration reviews, product training, and escalation of red flags) were sufficient for the products being sold and the investor profiles involved. Where supervisory shortcomings are alleged, claims may be pursued under theories tied to failure to supervise in addition to claims focused on the individual representative.
The Law Offices of Robert Wayne Pearce, P.A. is a nationally recognized securities law firm representing investors in FINRA arbitration and securities fraud cases on a contingency fee basis. Robert Wayne Pearce, the founding attorney, has more than 45 years of experience recovering millions for victims of broker misconduct and investment fraud. He previously defended major brokerage firms and now uses that insight to protect investors nationwide. To discuss your case directly with Mr. Pearce, call (800) 732-2889 or email pearce@rwpearce.com for a free consultation.
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