Last Updated – Alexandria, Virginia
Financial Advisor Brief: Justin Tex Roberto
Here’s what you need to know about Justin Roberto, a financial advisor based in Alexandria, VA, who was formerly registered with MML Investors Services, LLC in Virginia Beach.
- Full Name: Justin Tex Roberto
- CRD Number: 7235058
- Location: Alexandria, Virginia
- Broker Type: Investment Adviser Representative
- Most Recent Firm: MML Investors Services, LLC (CRD #10409)
- Registration Dates: January 2023 – November 2024
- Termination Type: Discharged
- Reason for Termination: Failure to follow firm policies regarding unapproved sales materials and undisclosed outside business activities
- Other Business Entities: Tesfaye O’Neill Financial LLC, Colonial Wealth Strategies LLC, Innovative Brokers Corp., and multiple outside insurance and coaching ventures
- Licensing Status: Not currently registered with FINRA
- Examinations Passed: Series 7, Series 6, Series 66, and Securities Industry Essentials (SIE)
- State Securities Registration: Previously registered in Virginia and New York
- Professional Designations: None reported
If you’ve sustained financial damages from Mr. Roberto, discuss your case with experienced Virginia investment fraud lawyer Robert Wayne Pearce at 800-732-2889 for a free consultation.
Current Allegations and Case Developments
Termination and Allegations
In October 2024, MML Investors Services, LLC discharged Justin T. Roberto for allegedly failing to adhere to firm policies regarding the use of unapproved sales materials and undisclosed outside business activities.
This disclosure was recorded by FINRA as an Employment Separation After Allegations event.
- Date of Termination: October 9, 2024
- Reporting Source: Firm
- Allegations: Failure to follow firm policy on unapproved sales materials and undisclosed outside business activity
- Product Type: No specific product mentioned
Although no direct client arbitration or regulatory sanction is yet recorded, the violation implicates FINRA Rule 2210 (Communications with the Public) and FINRA Rule 3270 (Outside Business Activities) — both of which are designed to ensure transparency and prevent misleading or unsupervised investment solicitations.
Understanding the Legal and Regulatory Context
The allegations against Mr. Roberto concern unauthorized communications and unapproved outside business activities, both of which are serious regulatory concerns under FINRA supervision.
- FINRA Rule 2210 governs all communications with the public, prohibiting the use of misleading sales materials that are not pre-approved by the firm.
- FINRA Rule 3270 requires brokers to provide prior written notice to their member firm of any outside business activity to prevent potential conflicts of interest.
Violations of these rules can lead to employment termination, regulatory sanctions, or customer harm if investments were solicited through unmonitored channels or undisclosed entities.
Background on Justin T. Roberto and Firm Affiliation
- Former Employer: MML Investors Services, LLC, Virginia Beach, VA
- Affiliated Roles:
- Tesfaye O’Neill Financial LLC – Investment Adviser Representative (Alexandria, VA)
- Colonial Wealth Strategies – Independent Agent & Owner
- Innovative Brokers Corp. – Insurance Broker (Brooklyn, NY)
- PGA Professional / Golf Coach – College of William & Mary Women’s Golf Team
Mr. Roberto also reported participation in multiple entrepreneurial ventures, including an insurance LLC (Colonial Wealth Strategies LLC), a networking nonprofit, and a business coaching venture called Biz Academy 360, which projected earnings of $100,000 annually.
This diverse range of outside activities raises potential conflict-of-interest concerns, especially if clients were solicited through unapproved channels or marketed investment products outside the supervision of a registered firm.
Potential Signs of Investment Misconduct
Investors should remain alert for the following red flags that may be associated with Mr. Roberto’s conduct or similar broker activity:
- Promotion of investment or insurance products through unapproved materials or personal business entities
- Solicitation of clients outside official firm communication channels
- Lack of clear written disclosures regarding compensation or affiliations
- Pressure to invest in ventures related to a broker’s “side business”
- Missing or inconsistent documentation for transactions or account changes
If you were a client of MML Investors Services, LLC or any affiliated entities represented by Mr. Roberto, you may want to review your investment records for unauthorized transactions or misrepresented products.
What This Investigation Means for Investors
While no regulatory fines or formal disciplinary actions are currently reported, the employment separation after allegations is significant — it reflects the firm’s finding of potential misconduct warranting termination.
For affected clients, this could suggest violations of supervisory standards or disclosure rules that entitle investors to FINRA arbitration claims for recovery of losses.
How The Law Offices of Robert Wayne Pearce Helps Recover Investor Losses
If you have suffered investment losses in an account handled by Justin T. Roberto, contact us for a free consultation with an experienced securities lawyer to learn how you may be able to recover damages through FINRA arbitration.
Most cases are handled on a contingent fee basis, meaning that you do not pay legal fees unless we are successful in recovering your losses.
